What Mobile Businesses Can Learn From Spanish Consumers
According to the Google-sponsored research site ourmobileplanet.com, Spain is leading the way on smartphone adoption in Europe. Spanish smartphone penetration has reached 33%, outpacing Great Britain with 30% and France with 27%.
Spaniards are big multi-taskers, too. 50% of Spanish smartphone users actively browse the Web while listening to music, and 35% use the Internet on their smartphone and another device simultaneously. But given how much Spaniards love their smartphones, here’s a surprising statistic: Only 10% of Spain’s large companies have mobile websites.
Fuente: readwriteweb.com
